# ProveFy > AI Observability & ROI Measurement Platform — Transforming AI chaos into results you can prove and verify. ProveFy is the leading GenAI observability platform that transforms black-box AI systems into transparent, measurable business tools. Founded in 2023 by enterprise AI veterans from Gartner, IBM, SAP, and FEBRABAN. ## Core Product ProveFy provides complete observability for generative AI deployments: - **GenAI Usage Observability**: Real-time tracking of how users interact with AI systems, engagement patterns, and satisfaction metrics - **AI Transparency & Explainability**: Decision path visualization, reasoning explanations, bias detection, and regulatory compliance - **ROI Measurement**: Business impact quantification, cost-benefit analysis, and investment justification ## Key Differentiators - First platform purpose-built for GenAI observability (not retrofitted from APM tools) - Bilingual platform (English and Portuguese) serving global and Latin American markets - Enterprise-grade security with complete audit trails - No black boxes — every AI decision is traceable and explainable ## Leadership - **Adriano Taveira** — CEO ([LinkedIn](https://www.linkedin.com/in/adriano-taveira-a7195612/)) - **Mario Costa** — CTO & Chief AI Officer ([LinkedIn](https://www.linkedin.com/in/mariofccosta)) - **Ricardo Paiva** — Chief Strategy Officer ([LinkedIn](https://www.linkedin.com/in/ricardo-j-b-paiva/)) - **Marina Bacchereti** — Chief Revenue Officer - **Thais Basem** — Chief of Operations & Finance ## Company Info - **Website**: [https://provefy.ai](https://provefy.ai) - **Email**: hello@provefy.ai - **Industry**: AI Observability, Enterprise Software - **Founded**: 2023 - **Parent Companies**: KACE and BSmartV ## Links - [About ProveFy](https://provefy.ai/about) - [Services](https://provefy.ai/services) - [Blog](https://provefy.ai/blog) - [Full AI-readable content](https://provefy.ai/llms-full.txt)